NEW YORK (CBSNewYork/AP) — There’s an app for that too.
The Big Apple is getting ready for an old-fashioned Easter egg hunt with a 21st-century twist.
The public will hunt for the giant eggs as part of an interactive contest using a smartphone app.
More than 200 egg sculptures will be hidden around the city from April 1 to April 26 in The Faberge Big Egg Hunt.
All eggs will be in one location from April 18-26, according to The Big Hunt’s website.
The eggs are over 2 feet tall and were created by famous artists and designers like Tommy Hilfiger and Jeff Koons.
The event is 100 percent charitable, raising money for children in New York City through Studio in a School, and conservation efforts through Elephant Family, saving the endangered Asian elephant and its habitat.
A free downloadable smartphone application will allow the public to check in each time an egg is found.
The eggs’ locations will remain secret until 10 people use the app to check in at an egg. At that point it will become public on an interactive map.
Participants will be eligible for prizes.
In partnership with Sotheby’s, the highly collectible sculptures are auctioned at the end of the event, raising funds for economically disadvantaged children and critically endangered wildlife.
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