NEW YORK (CBSNewYork) — What if you could make money from the comforts of home in your pajamas?

As CBS 2’s Emily Smith reported, tens of thousands of people are doing just that, via blogging.

Mommy blogs are well known on the Web, documenting parenting triumphs and tribulations. And for tens of thousands of women, it is actually a paid job.

BlogHer founder Lisa Stone, a single mother who quit her job in 1997, is now a powerhouse in the blogging world. “CBS This Morning” spoke with Stone about the success of her company – which paid out about $36 million to bloggers from 2009 to 2013.

“We have 3,000 blogs and 13,000 social media influencers covering everything from parenting to politics,” Stone said. “This is the new women’s Web.”

And it’s not just BlogHer. The site Mommies 24/7 originated in Hoboken and expanded across New Jersey, and it now has 13,000 members.

Many Mommies 24/7 members get paid to write about their lives. Marnie Nathanson stumbled upon the unexpected income during maternity leave.

“I offered my services as a blogger an event planner,” Nathanson said.

Nathanson said she works on commission, making a few hundred dollars a month, and hopes eventually to make it a lucrative full-time job.

“I like to work, but its finding the work that works for me and my family,” Nathanson said.

BlogHer reports about the same earnings for the average writer.

If you’re wondering if you should start a blog to make money, you’re not alone. But if you’re doing it only to make money, be aware that it doesn’t happen overnight.

According to BlogHer, there is a list of thousands of women wanting and waiting to join. But it is a selective process.

“If you’re a quality storyteller, you take great photography, you enjoy video blogging, or you lead fun, interesting social media conversations,” Stone said.

It is something many women dream of as they try creatively to balance family and finances.

“I was looking for something to do for myself, because she’s going to start school,” said Kathy Gomez.

Mommy blogging is proving to be a way to climb the corporate ladder from home. But prospective mommy bloggers should be aware that they will need a hefty social media following to attract advertisers – which ultimately determines how far they will go in the blogging world.

The blogging companies make a profit and pay writers through advertisers. You will notice advertisements, oftentimes tailored to the blog topic, alongside the screen you’re reading.

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