Business

With Official ‘Frozen’ Merchandise In High Demand, Some Parents Hope Kids ‘Let It Go’

NEW YORK (CBSNewYork) – The hugely popular new Disney movie “Frozen” is giving some parents and kids a lesson in supply and demand.

As CBS 2’s Emily Smith reported, some parents are coughing up as much as $1,000 for “Frozen”-themed dresses on eBay and similar sites because the items are largely sold out.

The ice blue dress Queen Elsa wears is sold out in stores.

Employees at Manhattan’s Disney Store would only say there were no dresses available on Tuesday, Smith reported.

“I’ve been here four days, and I come everyday and nothing. I haven’t found anything, it’s impossible!” Spanish tourist Paula Martines told Smith.

The ice blue dresses are sold out in Madrid as well.

“I’ve been a month and a half looking for it in my country,” Martines said.

The dress retails for $150 but is going for as much as $1,200 on eBay. That’s prompting angry comments on Disney’s Facebook page.

“This is nuts. eBay has them for 1,000 dollars…. I just want adorable Elsa stuff to make my kid happy,” one mother wrote.

Toy industry analyst Sean McGowan said Disney played it safe and can’t catch up in providing the necessary supply. He compares the “Frozen” frenzy to the Cabbage Patch dolls craze in the 1980s.

“If you’re able to get a product that nobody can get, it conveys status, I have connections or I know somebody or I have a lot of money. And it becomes more than just a toy or the item that you’re trying to get,” McGowan of Needham & Co. told Smith.

Some parents think kids need to follow the “Frozen” song’s advice as far as getting the official Disney-designed Queen Elsa dress and “Let It Go.”

CBS 2 reached out to Disney for a comment but has not heard back.

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