SOUTHAMPTON, N.Y. (CBSNewYork) — The Kardashian clan is now in business in the Hamptons.

The latest pop-up version of their successful DASH clothing boutique in SoHo opened to a steady stream of shoppers Monday in Southampton, where the family will be filming their new reality television show.

The arrival is prompting mixed reaction.

“I thought it was cute, it’s a cute pop-up shop, everyone is very friendly, cute clothes,” said Angie Elizalde of Manhattan.

“Paris is good, Florence is good, I don’t know what they’re doing here in little old Southampton,” said Joyce Pitkin of Greenport.

The Kardashian sisters are not expected to drop in at the shop until later this week.

Some residents fear paparazzi will overrun the town once filming begins for the family’s latest reality show, which is aptly named “The Kardashians Take The Hamptons.”

The concern is that the Kardashians’ presence and trailing paparazzi will cause traffic problems, and celebrity-seeking tourists will threaten public safety on sidewalks and streets if the family creates a scene.

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