Business

Businesses Look To ‘Brooklyn Made’ Logo To Make Products Stand Out

NEW YORK(CBSNewYork) — Brooklyn has become the ‘it’ borough, and some companies claim that their products are made there. Soon four-dozen businesses will be able to prove it.

As CBS 2’s Elise Finch reported, the borough has a new ‘Brooklyn Made’ logo.

Jim Malone’s custom furniture has always included a brand stating that each CounterEvolution piece is made in Brooklyn. He says the brand helps his products stand out.

“If people are looking for that and they care about that, I hope this will be a way for them to feel good about their purchase,” Malone said.

Lou Femenella says that highlighting his Brooklyn workshop when advertising his Femenella Custom telecaster-style guitars has garnered him a lot of attention and hopefully inspired others along the way.

“Inspire people to seek it out, inspire people to make things in Brooklyn, inspire people to use Brooklyn resources,” Femenella said.

Both men might have an easier time standing out now that their products have officially been deemed “Brooklyn Made.”

Their companies were two of 41 that earned the Brooklyn Chamber of Commerce’s elite new certification.

A panel evaluated each company based on factors including where they were incorporated, where they make their products, and where their employees are located.

“It will allow consumers an effective way to know that it’s really all Brooklyn Made and to what level it is,” Flora Pringle said.

Business owners told CBS 2’s Finch that they hope the Brooklyn Made designation results in more sales so they can expand.

“The more sales we get the more people I employ, and the more the company grows, and that’s great for everybody,” Malone said.

“I think it’s reassuring to know that you’re supporting the community and you’re helping maintain jobs, not only bring them but also maintain jobs here,” David Shulman, Boundless Brooklyn, explained.

“They see something happening here in Brooklyn and they’re inspired by it and they just want a little piece of the action,” Danielle Zuckerman, Paper Portrayals, said.

Now, whether it’s online or in person, people shopping for a piece of the action will be able to tell right away that their purchase is officially Brooklyn Made.

Any legal business headquartered in Brooklyn that makes at least one product is eligible to apply.

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