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Craig organically hatched a money-making idea live on the air Monday morning, and while doing so he caused quite a stir in the Allstate Studio.

The purpose of the product that Craigie came up with is to keep one’s privates fresh, and the name he came up with is rather appropriate — “Junk Balm.”

Before the think-tank session ended, Craig imagined what it might sound like if certain WFAN personalities promoted the fictional product.

So there you have it…

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