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Report: De Blasio Administration Considering New Ways To Implement Soda Ban

NEW YORK (CBSNewYork) -- The fight to ban large sugary drinks in New York City may not be over after all.

The Wall Street Journal reports that the de Blasio administration is looking for new ways to implement a ban.

The report says administration officials have been holding high-level meetings with health advocates and beverage industry executives.

A spokesman for the American Beverage Association said that the handful of meetings have been cordial and positive and the industry is eager to talk about a plan.

Report: De Blasio Administration Considers New Ways To Implement Soda Ban

Courts overturned the ban promoted by former Mayor Michael Bloomberg last year, saying it was unconstitutional.

While Mayor Bill de Blasio and Bloomberg didn't find much common ground, they did agree on the soda ban and de Blasio continued the city's appeal when he took office.

But in June, New York's highest court refused to reinstate the ban, ruling the city's health department overstepped its bounds when it approved the 16-ounce limit on sugary beverages.

The size limit applied to both bottled and fountain sugary drinks sold at city restaurants, movie theaters, sports venues and street carts.

The ban did not include grocery or convenience stores that don't serve prepared food. It also didn't apply to diet soda, other calorie-free drinks or anything that has at least 50 percent milk or milk substitute.

Last month, Coke, Pepsi and Dr Pepper said they would work to reduce the calories Americans consume from beverages by 20 percent over the next decade.

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