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As Belichick Talks Deflation, #Flexball Ad Appears

FOXBOROUGH, Mass. (CBSNewYork/AP) — While Patriots coach Bill Belichick defended himself to reporters on air pressure in footballs, stadium sponsor Gillette had an ad up behind him: #Flexball.

The coincidental ad appeared Thursday as Belichick talked about cheating accusations being investigated by the NFL, saying he doesn't know how his team used underinflated footballs during a win against the Indianapolis Colts on Sunday.

The win earned the Pats a spot in the Super Bowl on Feb. 1 against the Seattle Seahawks.

New England plays in Gillette Stadium and the Flexball ad is for one of the company's razors, which uses a small ball to rotate the head of the razor during shaves. After the news conference, #Flexball quickly became a popular hashtag online to poke fun at the coach.

(TM and © Copyright 2015 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2015 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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