With 4 Million Followers, 'Doug The Pug' May Be The Most Famous Dog On The Internet

NEW YORK (CBSNewYork) -- Doug the pug is quite possibly the most famous dog on the Internet, with more than 4 million followers combined on Instagram, Facebook, and Twitter.

"One of the first videos we posted went viral in two days, and got 20 million views," Leslie Mosier said.

Doug's over-the-top videos and creative pictures get thousands of likes, but it's the witty captions and his almost human expressions that Mosier said people love.

"The way that we've positioned Doug is almost in the fact that he is not a dog. People really, really relate to him and that's why they love his Instagram so much, and they love following him because they feel him on a personal level," she said.

Doug's online stardom took off when Mosier noticed people started following her on Instagram, just to see pictures of Doug. That's when she knew her little pug had something special.

"I can actually make this a brand. I quit my job, kind of on a whim, but I just had a feeling Doug would work out," she said.

Mosier quit her day job in May. Managing Doug's booming career took top priority.

"I worked at a record label in Nashville, so I did marketing and day to day management for some of the artists and I'm a graphic designer as well so it's basically everything with Doug is what I did at my old job," she said.

Mosier sent countless emails to media outlets hoping for Doug's big break.

Finally, after the first article was published came the TV appearances. Within a matter of months Doug opened an online store with t-shirts and mugs.

He just signed a book deal and his 2016 calendar is a top seller.

CBS2's Tracee Carrasco caught up with him at a photo shoot in New York City.

"I think he knows he's really loved," Mosier said.

Mosier said you can also turn your dog into an Internet superstar.

"If you have a pet and you like taking photos it's such a fun creative outlet," she said.

Mosier said start small with a social media page for your pet. She posts two pictures of Doug online every day, because consistency is key.

"We get to travel the world and now I get to hang out with Doug all day," she said.

What pet owner wouldn't want that?