AMC Theater Chief Now Says There Will Be No Texting At Theaters

LAS VEGAS (CBSNewYork/AP) -- So much for that idea.

CEO Adam Aron says he's not going to allow texting in AMC movie theaters.

Aron issued a statement Friday in response to a loud public backlash over his comments about testing the idea of having a few text-friendly screens.

Aron on Wednesday told industry trade publication Variety that the company was experimenting with the idea of having some cell phone friendly theaters. The notion was met with loud public criticism from both consumers and Hollywood creatives.

"We heard loud and clear that this is a concept our audience does not want," Aron said in a statement. "With your advice in hand, there will be no texting allowed in any of the auditioriums at AMC Theaters. Not today, not tomorrow and not in the foreseeable future."

Aron said on Friday that the idea is now on "the cutting room floor" thanks to the outcry.

The comments came during CinemaCon, an annual gathering of theater owners and exhibitors in Las Vegas. CinemaCon ended on Thursday.

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