Twitter To Live Stream For Free 1 MLB, 1 NHL Game Per Week
SAN FRANCISCO (CBSNewYork/AP) — Twitter will live stream for free one Major League Baseball game and one NHL game per week under a new deal.
The agreement announced Monday will allow viewers to watch games nationally that would normally be available only in the two teams' home markets. Users will not need to be logged into Twitter to see the games.
The baseball games will also be available outside the U.S., with some exceptions. Twitter did not announce the game schedule Monday.
Twitter also will live stream a nightly show called "The Rally," which will include highlights and analysis.
"Twitter has long been a great partner and platform for both baseball and hockey fans as they follow their favorite teams and players every day," said Kenny Gersh, executive vice president of business for MLB Advanced Media. "We know fans will embrace what this wide-ranging partnership brings – expanded and reliable access to live baseball and hockey and the introduction of Twitter's first daily live highlight show delivered intuitively to a platform where they're actively engaged with the games."
The social media network is attempting to move into live sports streaming through "over-the-top" broadcasts, which do not require a cable subscription. In April, Twitter reached a deal with the NFL to stream 10 "Thursday Night Football" games this fall.
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