NEW YORK (CBSNewYork) — Rob Greenfield is known as the garbage man and he’s proud of it.
The environmentalist walks the streets of New York City in a suit made of trash in an effort to draw attention to the need to recycle.
“Trash is out of sight, out of mind for almost everyone here,” Greenfield told 1010 WINS. “The idea is to put it front and center, and get people to think about how much trash we create and talk about solutions.”
The average American creates 4.5 pounds of trash per day. Today is day 12 of wearing every piece of trash that I create while eating, shopping, and consuming like the average American. Imagine the awakening that we'd have as a nation if we all had to wear our trash around, even just for one day. #trashme #zerowaste Photo by @garybencheghib
Greenfield is on a 30-day mission to wear every single piece of trash he creates.
He said the average person creates 4.5 pounds of trash a day.
“In reality, I’m creating about 3 pounds a day, so I’m not quite keeping up with what the average person does,” he said.
Greenfield had a suit specially made to hold his garbage.
“Four and a half pounds adds up to 135 pounds by the end of the month, so I had to be able to actually move around still,” Greenfield said. “I had a suit designed that has a backpack built into it so the weight is distributed.”
30 days of wearing every piece of trash I create has begun! After 3 days, I'm at about 8 pounds, just a little bit behind the average American that creates 4.5 pounds per day. I'm amazed at how effortless it has been to create this much trash and can't even imagine what I'll look like in a few weeks! Stay tuned for photos and videos to come throughout the month. With @livingonone and @garybencheghib #TrashMe
Greenfield has been documenting the project on Instagram.
“I’m amazed at how effortless it has been to create this much trash and can’t even imagine what I’ll look like in a few weeks!” Greenfield wrote on day three.
By day 13, he was up to 39 pounds of trash.
For anyone who thinks the guy wearing all his trash for a month doesn't have a girlfriend, think again! I do and we're madly in love! @cheryltdavies loves me whether I'm covered in trash or not. Day 13 is complete and I'm up to 39 pounds of trash. It was very hard to move yesterday and I almost fell 5 times because of the weight on my legs. But I will go on! Photo by @garybencheghib #trashme
Greenfield chose to stick to non-perishable items after the smell of organic waste became unbearable, the New York Post reported.