Small Business Spotlight: Dr. Ray Ann Havasy On Partnering With Nonprofits

NEW YORK (WCBS 880) -- In this week's Small Business Spotlight, we introduce you to Dr. Ray Ann Havasy, founder of the Center for Science Teaching & Learning Co.

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Dr. Havasy speaks with Joe Connolly about how businesses can build on and maximize their relationships with local nonprofits and community organizations.

It's no longer a relationship, it's a partnership. Gone are the days of spending money on a sign in the outfield or a name on the jersey. Businesses need to look at it as a way to gain new customers and reach new markets.