Dunkin’ Donuts Considers Changing Its Name

NEW YORK (CBSNewYork) — Dunkin’ Donuts is thinking about dumping “donuts” from its name.

A new location of the chain in Pasadena, California will be called just Dunkin’.

The company says it’s a test as it tries to get the point across that it serves more than just doughnuts.

A decision on whether to use just Dunkin’ for the entire chain won’t be made until late next year, when the company expects to start re-designing stores.

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