NEW YORK (CBSNewYork/AP) — T-Mobile and Sprint are trying again to combine in a deal that would reshape the U.S. wireless landscape, bringing it down to three major cellphone companies.

The deal announced Sunday would help the companies slash costs and could make them a stronger competitor to the larger AT&T and Verizon. But consumers might see higher prices because the combined company wouldn’t have to offer as many promotions to lure customers.

T-Mobile CEO John Legere announced the move in a video with Sprint CEO Marcelo Claure posted to social media.

The proposed all-stock deal values Sprint at about $59 billion and the combined company at $146 billion.

Sprint dropped its bid for T-Mobile more than three years ago after running into concerns about wireless competition in the Obama administration. The two were poised to combine in October, but that deal was called off, too.

Legere will lead the new T-Mobile as CEO.

The supersized company would have nearly as many wireless subscribers as Verizon and AT&T. T-Mobile and Sprint could save money by merging their networks and closing stores.

The deal will have to be reviewed by the Justice Department and the Federal Communications Commission.

National carriers had not been able to get a deal through under President Barack Obama. But the FCC in September deemed the wireless market “competitive” for the first time since 2009, which some analysts say could make it easier to present a deal.

FCC Chairman Ajit Pai, President Donald Trump’s appointee, has not criticized the idea of just three national carriers, as his Democratic predecessor did.

Sprint and its owner, Japanese conglomerate SoftBank, have long been looking for a deal as the company struggles to compete on its own.

Sprint has a lot of debt and has posted a string of annual losses. It has cut costs and made itself more attractive to customers, BTIG Research analyst Walter Piecyk said, but it hasn’t invested enough in its network and doesn’t have enough airwave rights for quality service in rural areas.

T-Mobile, meanwhile, has been on a yearslong streak of adding customers. After the government nixed AT&T’s attempt to buy the company in 2011, T-Mobile led the way in many consumer-friendly changes, such as ditching two-year contracts and bringing back unlimited data plans. Consumers are paying less for cellphone service thanks to T-Mobile’s influence on the industry and the resulting price wars.

“T-Mobile does not need a merger with Sprint to succeed, but Sprint might need one to survive,” Piecyk wrote in a research note.

But MoffettNathanson analyst Craig Moffett said T-Mobile’s momentum is slowing, which may explain why the company and its parent, Germany’s Deutsche Telekom, “have warmed to the idea of a merger sooner rather than later.”

The Communications Workers of America, a union for the telecommunication industry, said the merger will cost at least 20,000 U.S. jobs and reduce competition in wireless, bringing higher prices.

But the cost savings could help the combined company build infrastructure and buy rights to the airwaves needed for faster 5G service that is expected to be up in running within the next few years.

The combined company still wouldn’t be able to fully compete as Verizon, AT&T and Comcast morph into communications-and-content giants.

Verizon and AT&T have been expanding their video-content businesses, while cable companies have been moving into wireless. That allows a single company to combine home and wireless internet and use content to support the communications businesses.

Comcast, the cable giant that finished buying NBCUniversal in 2013, offers customers wireless service by reselling access to Verizon’s network. So does another dominant cable company, Charter.

T-Mobile’s chief finance officer suggested last year that a deal in which Sprint and T-Mobile worked with Comcast and Charter would be “very, very exciting.” The cable companies could resell service from the combined company, perhaps getting better terms than the Verizon arrangement. That could lead to more customers getting a wireless and home internet bill from the same company.

AT&T and Verizon, meanwhile, are becoming more like media and cable companies. They are both testing a type of home wireless that could be as fast as or faster than cable.

AT&T, the country’s biggest TV provider since its purchase of DirecTV, is facing a lawsuit from the Justice Department related to antitrust concerns over its deal for Time Warner, parent company of HBO, CNN and Warner Bros. movie studio. To lure wireless customers, AT&T offers discounts on DirecTV and could soon do so with HBO.

(© Copyright 2018 CBS Broadcasting Inc. All Rights Reserved. The Associated Press contributed to this report.)

Watch & Listen LIVE