Jeff Vanderbeek (credit: Bruce Bennett/Getty Images)

Tickets are $30. Click here to purchase tickets.

WCBS / Wall Street Journal Business Reporter Joe Connolly will lead the discussion about what it takes to build and maintain a big business brand.

Our Featured Guest will be the Chairman and Managing Partner of the New Jersey Devils Jeff Vanderbeek.

Mr. Vanderbeek officially became chairman/managing partner of New Jersey Devils June 2004; previously served as a member of the Devils’ ownership group since summer 2000. Prior to joining the Devils, enjoyed a 24-year career on Wall Street, the last 21 years with Lehman Brothers. Come hear how one of Wall Streets brightest stars came to own his own franchise and play a major role in the building of one of America’s premier venues Newark’s Prudential Center Arena. Mr. Vanderbeek will also take your questions about growing your business and strengthening your brand.

Neil Salvage

Also speaking is Neil Salvage, Executive Vice President of City Search and Urban Spoon. Citysearch, an integrated local search, directory and media company. Salvage was previously the Vice President of Sales at YellowPages.com. As the Vice President of Sales at YellowPages.com, Salvage was responsible for the recruiting, hiring and training of a professional sales team including telephone, field and national sales professionals. Prior to his role at YellowPages.com, Salvage was the Director of Internet Sales for RealPages.com in Atlanta where his responsibilities included managing a team of Internet Account Managers to increase the Internet sales productivity of the BellSouth print sales force.

Art Ferrara

Participants will also enjoy hearing from Art Ferrara CEO & President of Ferrara & Company of New Jersey, who’ll speak on how to sell your services to large New Jersey companies.  Art Ferrara opened the doors to his advertising and marketing agency over 25 years ago.   With the smart, disciplined thinking he learned at companies like Grey Advertising, Swift & Co. and Johnson & Johnson, he built his agency in Princeton, New Jersey.  Since that day, Ferrara’s LEFT BRAIN, RIGHT RESULTS philosophy has attracted iconic brands like Arm & Hammer, Heinz and, most recently, Allegra.  Ferrara & Company now employs a staff of more than 50 professionals committed to giving clients sound strategic thinking, sharp creative insights and the best value possible for their advertising dollar. For more information please visit www.ferraracompany.com or call 609.945.8700.

Registration begins at 7:30 am.

Following a networking session, our program will begin after 8 a.m. and you will be on your way by 10 a.m.