In 2017, WCBS Newsradio 880 has teamed up with the Koeppel Auto Group to help inspire the journalists of tomorrow with the WCBS Koeppel Auto Group Kidscast Program. Over the course of the year, WCBS news reporters and anchors have driven the Koeppel Auto Group Kidscast vehicle to New York City High Schools delivering classroom lessons on writing, reporting, ethics and storytelling. WCBS and Koeppel are two long standing brands that are committed to community service and supporting young people.
“We feel it is the responsibility of all residents & businesses to take pride in the betterment of their neighborhood to pass along to the next generation a community that is better and stronger than the one they inherited.”
At WCBS, we can report that the future is bright. At every stop the Koeppel Kidcast Program made so far this year, we found young people engaged in practicing the art of writing and reporting stories about their communities.
To learn more about the Koeppel Auto Group commitment to our community click here.
To learn more about how your school can host a WCBS Koeppel Kidcast Program email News Director Tim Scheld [tscheld @ cbs.com].
Starting in late April, WCBS began visiting schools across the city to present custom programs with area high schools tackling topics like ethics in reporting, political reporting, how to choose a story, and how to conduct interviews.
April 26: World Journalism Preparatory School
TOPIC: Ethics in journalism
We held our first program on April 26th with broadcast journalism students at the World Journalism Preparatory School in Queens. News Director Tim Scheld and Reporter Alex Silverman broke down the process of covering news stories in New York City.
The students were especially interested in how reporters make sure their stories are fair and accurate and how they evaluate sources of information. The student journalists at WJPS taped interviews with the Tim and Alex and we look forward to sharing a link on their story soon.
April 27: Cardozo High School
TOPIC: Day in the life of a journalist
Next the WCBS Koeppel Auto Group Kidscast team traveled to Cardozo High School on April 27th. A crowd of just over 150 students at the Queens high school heard from Reporter Peter Haskell, News Operations Manager Melissa Raff, and Assistant News Director Jonathan Clark. The students were interested in hearing about how stories were developed, how reporters research them, and how they got covered. This session lasted for 90 minutes with half the time taken in answering students questions.
May 10: The Academy for College Prep and Career Exploration, Erasmus Campus
TOPIC: Day in the life of a reporter
Why is WCBS’s Marla Diamond in Ms. Singh’s AP English Lit Class?
Marla came to the Erasmus Campus of the Academy for College Prep & Career Exploration in Brooklyn to talk about her job as the morning reporter on Newsradio 880. A number of the students were interested in hearing how Marla gets the information she uses in her stories. Each student was
given a Kidscast notebook thanks to our friends at the Koeppel Auto Group to work on their own stories. By the way, Marla was thrilled to walk the hallways of the Erasmus Campus where Barbara Streisand and Eli Wallach went to school. The place is a treasure!
May 16: Frank Sinatra School of Arts
Topic: Importance of media in light of current events
The Frank Sinatra School of the Arts was the next stop for the WCBS Koeppel Kidscast Vehicle. The Astoria school is across the street from the storied Kauffman Studios in Queens.
Our host was Journalism Teacher Matt Scheiner who introduced us to an engaged group of students in one of the schools black box theaters.
Marla Diamond and Tim Scheld sat with the students for a class period taking questions on how to keep bias out of reporting, how to tell stories, and best way to get your foot in the door to get a job.
May 18: John Quincy Adams High School | Ozone Park, NY
Topic: The art of newswriting and storytelling
The journalism students at John Quincy Adams High School welcomed WCBS Anchor / Reporter Alex Silverman and Assistant News Director Jonathan Clark into their classroom for a discussion about news gathering and storytelling. The students showed a particular interest in breaking news and what makes a story worth putting on the air. These questions allowed Alex to detail how he credits and uses sources on stories, while Jonathan was able to discuss making the news relevant for all listeners since the station has such a wide geographical listening base.
Each school involved in our yearlong Kidscast program will have a chance to bring a number of students to our CBS Hudson Square Broadcast Center in Manhattan for an up close visit and Junior Broadcaster seminar sometime in 2017.
For more information, please contact TScheld@CBS.com.