WCBS-TV and WLNY-TV are teaming up with Project Yellow Light, an annual PSA scholarship competition for high school juniors and seniors and undergraduate college students that seeks to prevent distracted driving, specifically texting while driving. The project was created by the family of Hunter Garner to honor his memory after his death in a car crash at age 16.
Submissions are due March 1 for the billboard design competition and April 1 for the radio and video competitions.
Winning submissions are selected by top industry experts like Wendy Clark (CEO, DDB North America) and Jeff Goodby (Co-Chairman and Partner, Goodby Silverstein and Partners), and a group of judges that includes recording artist Aloe Blacc and global safe driving advocate Kweku Mandela. Additionally, Emmy Award-winning traffic reporter and anchor Alex Denis (CBS New York) is supporting this initiative by raising awareness about the dangers of distracted driving and sharing information about the campaign in PSAs, on-air mentions and social media.
The winning submissions may be distributed as PSAs on television, billboards, and radio stations across the country. In addition to seeing their creative work distributed across media outlets nationwide, winners also receive scholarship money.
Project Yellow Light helps teens and young adults reach their peers with a potentially lifesaving message. Texting while driving has become an especially problematic trend among millennials.
In 2016, 9 percent of drivers 15 to 19 years old who were involved in fatal crashes were reported as being distracted at the time of the crash. This age group has the largest percentage of drivers who were distracted at the time of a fatal crash.
Partners of Project Yellow Light include the Ad Council, CBS 2 and WLNY 10/55, Mazda, U-Haul, iHeartRadio, Clear Channel Outdoor, the National Organization of Youth Safety (NOYS) and the National Highway Traffic Safety Administration (NHTSA).
Students interested in more information should visit ProjectYellowLight.com for official rules, scholarship award information, submission guidelines, and tips and resources.