1540 Broadway

NEW YORK - NOVEMBER 09:  People attend the grand opening of the Disney Store Times Square November 9, 2010 in New York City.   (Photo by Mario Tama/Getty Images)

Disney Store Opens In Times Square

Tinker Bell christened the new shop by sprinkling electronic pixie dust over the 20,000 square foot store — the largest one in the Disney store franchise — located inside the former Virgin Megastore at 1540 Broadway.