Dove

This ad from Dove has New Jersey residents annoyed. Unilever, the brand's parent company, announced the ads won't run due to the outrage. (credit: CBS 2)

Jersey Girls Fire Back At ‘Offensive’ Ad, Say The Garden State Isn’t An Armpit

Frustrated that New Jersey was about to be called the “Armpit of America” in a national ad campaign a group of women took it upon themselves to create a new image for the Garden State.

03/19/2014

This ad from Dove has New Jersey residents annoyed. Unilever, the brand's parent company, announced the ads won't run due to the outrage. (credit: CBS 2)

New Jersey Women Take A Stand Against Canceled Dove Ad Campaign

They were angered by proposed ‘Dove’ billboards that read “Dear New Jersey, when people call you the armpit of America, take it as a compliment.”

03/16/2014

This ad from Dove has New Jersey residents annoyed. Unilever, the brand's parent company, announced the ads won't run due to the outrage. (credit: CBS 2)

Dove Dumps NJ ‘Armpit Of America’ Ad Campaign

Dove had planned to post billboards in New Jersey starting in July telling residents to embrace being called “The Armpit of America.”

03/04/2014

This ad from Dove has New Jersey residents annoyed. Unilever, the brand's parent company, announced the ads won't run due to the outrage. (credit: CBS 2)

Yeah, Real Funny: Dove Blasted Over New Jersey ‘Armpit’ Billboard

At first glance it’s seemingly harmless advertisement for Dove, with a woman showing her underarm. But then you notice snarky punch line.

02/28/2014