New York is among 20 states that have reached agreement with the makers of the fruit flavored malt beverages Four Loko, meant to ensure marketing through social media isn’t aimed at underage drinkers.
Four Loko’s label already disclosed the percentage of alcohol in the drink. The new labels will name the amount of alcohol a can of Four Loko contains and compare it to the amount in regular beer.
A New Jersey man who says he suffered permanent heart damage after drinking the alcohol- and caffeine-laced Four Loko beverage is suing its manufacturer.
Bronx State Senator Jeff Klein said his office was able to purchase drinks like Four Loko online. He said sites were charging up to seven dollars per can by advertising them as collector’s items.
The Food and Drug Administration says major brands of caffeinated alcoholic drinks should be off store shelves by mid-December.
The Food and Drug Administration has issued warning letters to four manufacturers of alcoholic energy drinks, saying the caffeine added to their beverages is an “unsafe food additive.”
Gov. David Paterson and the State Liquor Authority announced the agreement Sunday with Chicago-based Phusion Projects, which makes the drink Four Loko.