Interview: What To Expect From This Year's Super Bowl CommercialsTonight's showdown between the Broncos and the Panthers are only part of the show -- there are also the highly-anticipated commercials, sure to create a spectacle of their own.
Over-The-Top Ads To Run During Super Bowl XLVIIAdvertising expert Richard Kirshenbaum said ads that are funny or emotive are often the big hits for advertisers. And Kirshenbaum noted companies put a lot of effort into coming up with a winning ad campaign.

More From CBS New York

Komen Race For The Cure
CAMPAIGN 2016

Listen Live