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smartphone tracking

Sen. Charles Schumer announces deal to let customers opt out of location tracking via smartphones in retail stores, Oct. 22, 2013. (credit: Alex Silverman/WCBS 880)

Schumer: Deal To Protect ‘Consumer Privacy’ Lets Shoppers Opt Out Of Wireless Tracking

Eight of 10 leading analytics companies have agreed to measures that will let shoppers nationwide know when retailers are using their smartphones to track their movements through a store.

10/22/2013