Smaller Brands Going For Broke For This Year's Super Bowl AdsThe most iconic Super Bowl ads in recent years have left an indelible mark on our brains. But until now, they’ve never cost so much. A single 30-second spot runs $4.5 million, CBS2’s Weijia Jiang reported.
Over-The-Top Ads To Run During Super Bowl XLVIIAdvertising expert Richard Kirshenbaum said ads that are funny or emotive are often the big hits for advertisers. And Kirshenbaum noted companies put a lot of effort into coming up with a winning ad campaign.
Gotham Gossipist: Honda Releases Entire 'Ferris Bueller' Super Bowl Ad Prior To Big GameAs Giants fans across the Tri-State area prep for their team's appearance at the big game this weekend, fans of the classic 80s film Ferris Bueller's Day Off also have something to look forward to.
Eminem, Car Companies Dominate Super Bowl AdsIn the Super Bowl of advertising, Eminem was everywhere, Roseanne Barr took a big hit from a log and Joan Rivers became a GoDaddy girl.
Eye On New York: On Super Bowl AdsIn this Eye on New York segment, CBS 2's Dana Tyler speaks with Kevin Swanepoel, president of the One Club, about Super Bowl advertisements.