The beloved cream-filled snack cakes are officially returning to store shelves Monday nine months after Hostess went bankrupt.
Based on the outpouring of nostalgia sparked by its demise, Hostess is expecting a blockbuster return next month for Twinkies and other sugary treats, such as CupCakes and Donettes. The company says the cakes will taste the same but that the boxes will now bear the tag line “The Sweetest Comeback In The History Of Ever.”
The maker of Twinkies, Ding Dongs and Ho Hos said the incentive pay is needed to retain the 19 corporate officers and “high-level managers” during the liquidation process, which could take about a year.
A bankruptcy court judge is approving a request by Hostess Brands Inc. to begin winding down its operations.
The news came Monday after Hostess moved to liquidate and sell off its assets in bankruptcy court citing a crippling strike last week.
It has been Twinkie-mania ever since Hostess announced it was going out of business, threatening a future without that beloved snack.
Hostess, the maker of Twinkies and Wonder Bread, is going out of business, closing plants, laying off its 18,500 workers and putting its brands up for sale.
New York City health officials announced Tuesday that Butterball, Hostess and four other companies had joined an effort to cut salt levels in packaged foods by 25 percent.