NEW YORK – JUNE 22: Challah buns sit on a shelf on the last day of business for Gertel’s Bake Shop June 22, 2007 in New York City. The Lower East Side purveyor of kosher specialties opened in 1914 in the neighborhood that once flourished with Jewish immigrants from Eastern Europe. The area is quickly becoming gentrified and the Jewish population has dwindled. (Photo by Mario Tama/Getty Images)