NEW YORK (AP/1010 WINS) — There’s Black Friday and Cyber Monday. Now, New York Mayor Michael Bloomberg and American Express CEO Kenneth Chenault want shoppers to take out their credit cards one more time for Small Business Saturday.

1010 WINS’ Stan Brooks reports

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Bloomberg said small businesses are the glue that holds communities together. He and Chenault announced an advertising campaign Monday to urge shoppers to patronize small businesses on the Saturday after Thanksgiving.

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The day after Thanksgiving is known as Black Friday. It’s the unofficial start of the holiday shopping season.

The Monday after Thanksgiving has been promoted as Cyber Monday for Internet shopping.

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