NEW YORK (WCBS 880) – The Jets are big business, especially at one local sports store.

At the 90 New York area Modell’s Sporting Goods stores, sales of Jets merchandise were up 50 percent on Monday following Gang Green’s win over the New England Patriots.

The Jets take on the Pittsburgh Steelers at Heinz Field in the AFC championship game this Sunday at 6:30 p.m. on CBS.

Jets AFC championship shirts are already being printed and will be in stores right after the game on Sunday — if the Jets win.

Jets Fans: Send Us Your Photos | Getting To, From AFC Championship Game

But what if the Jets lose? What happens to those shirts that are no longer true?

“Obviously, we have to write it out of the inventory,” Modell’s CEO Mitch Modell told WCBS 880’s Michael Wallace. “They’re not available for sale. We have to dispose of it. We get approval through the NFL, you know, to make sure, and Reebok, to make sure that they’re okay. We’ll send it to, you know, a third world country where they’ll be able to wear it for clothing.”

Comments (8)
  1. MasterLeeMochow says:

    This video says it all.
    Master Lee Mochow

  2. MasterLeeMochow says:

    Are you really doing enough?
    Master Lee Mochow

  3. DTroyT says:

    Unfortanately As Of Sunday January 23, 2011 @ 10:15pm They’ll Be IN Route To The Earthquake And Choilera Ravage Island Of HAITI….

  4. Hot Blooded says:

    Don’t forget the hats!

  5. HUGH BLOW says:

    Lotta angry/bitter giant fans reading this article….

  6. Third World Country says:

    We can’t wait to get our new JETS AFC championship shirts. We appreciate it Modell’s. Thank you

  7. phunt says:

    WHEN they lose, there is no IF…

  8. Matt says:

    ‘write it out”

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