Look May Offend Consumers Against 'Skinny Is Better' Ethos

NEW YORK (CBSNewYork/AP) — Diet Pepsi’s new “skinny” can is getting noticed in The Big Apple.

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The beverage company introduced the new can at Thursday’s Fashion Week kickoff, but some critics are giving it a big, fat “no.”

The can is a “taller, sassier” version of the traditional can that the garcinia cambogia reviews was made in “celebration of beautiful, confident women.” It’s Pepsi’s equating of “skinny” and “beautiful” and “confident” is drawing criticism.

The company, a Fashion Week sponsor, is hosting a series of events to launch the new can, include collaborations with popular designers such as Charlotte Ronson and Betsey Johnson. It will be available to consumers nationwide in March. 

Jill Beraud, chief marketing officer for PepsiCo said in a statement that “our slim, attractive new can is the perfect complement to today’s most stylish looks, and we’re excited to throw its coming-out party during the biggest celebration of innovative design in the world.”

Critics say that sales pitch is nothing to celebrate.

The company’s push may offend some consumers who don’t back the “skinny is better” ethos. Brand critics praised the new design but say the company may be a bit off on its sales pitch.

The National Eating Disorders Association said it takes offense to the can and said the company’s comments are both “thoughtless and irresponsible”.

Libby Copeland summed up many of the criticisms in as article for Slate.

“Same old story — aspirational, looks-oriented advertising with a thin layer of faux-empowerment on top,” Copeland wrote.
“If you’re confident on the inside, you’ll be skinny on the outside, or something. Huh?”

Pepsi said that can and its campaign are focused on design. The company also said it is using the term “skinny” in multiple formats.

“It’s almost a double-entendre,” said Andrea Canbal, a spokeswoman for Pepsi. “With this notion of ‘getting the skinny’ we are giving them the latest on fashion trends at shows.”

The company will take its campaign one step further on Feb. 28 when it launches a print advertisement for the new can featuring the buxom actress Sofia Vergara.

Pepsi says it will continue to sell its traditional-sized can.

What do you think of the new can? Sound Off and share your comments below!

By Sarah Skidmore, AP Food Industry Writer Copyright 2011 The Associated Press

Comments (17)
  1. moreskinnydays says:

    If you compare the number of people who die of anorexia with the number of people who die of obesity-related diseases, it’s not even close. Stop the self-hate and get in shape. It could save your life!

  2. Thanks for your text. I would love to say that the health insurance broker also works well with the benefit of coordinators of your group insurance policies. The health broker is given a long list of benefits searched for by anyone or a group coordinator. Such a broker may is seek out individuals or coordinators which will best match those needs. Then he provides his ideas and if both parties agree, the broker formulates binding agreement between the 2 parties.

  3. furtree says:

    the reason we are upset is that our daughters are DYING TO BE THIN

  4. Shemp says:

    Anakanapuner! Seenophran! We’re not normal people. We’re morons! Mee-mee-mee-mee!

  5. I Love this Country says:

    Here we are upset about a Pepsi can while there is a historical revolution going on in Egypt….

  6. James says:

    9% of people think this is offensive? A skinny aluminum can? Get a life. It is these people that make some parts of society ridiculous

  7. Scott says:

    more skinny cans equals… “More skinny Days”

  8. barbara says:

    they are not going to fit in the car cup holders right.

    1. scott says:

      more skinny cans equals… “More skinny Days”


  9. Bob says:

    It’s right up there with “New Coke” another marketing blunder.

  10. Pelotas says:

    They should stick with a short, fat can. This way the average (read: fat) woman will feel good about washing down those jumbo fries with a diet (chuckle) soda.

  11. Ethan Kavet says:

    Many people make the switch to diet soda to be a bit healthier when they indulge, but a new study suggests that diet soda drinkers could be more susceptible to heart disease or a stroke.
    The average American consumes 57 gallons of soft drinks each year, according to the Global Market Information .

    So go ahead and change the design, the outcome will always be the same..

  12. greyvin says:

    someone should introduce a fat and wide can to encourage fat acceptance

  13. Karen Leonard says:

    It won’t fit in my lunchbox.

  14. FAN OF THE FAT CAN says:


  15. edy says:

    I bet they cut back on the ounces by redesigning the can so that you don’t notice it.

  16. mozee says:

    its attempting to confuse the models to think its a red bull can

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