NEW YORK (CBS 2) — They came, they divided, and the lucky ones conquered the Filene’s Basement “Running of the Brides” Friday.

Photos: Running Of The Brides 2011

Legions of brides-to-be lined up outside Filene’s overnight, and when the doors opened Friday morning for the annual “Running of the Brides” sale, they raced inside for huge bridal gown bargains.

(credit: CBS 2)

At 8 a.m., nearly 2,000 brides and their entourages from the Tri-State and beyond, began rifling through the 2,400 gowns on sale in search of the perfect wedding dress. Even more are expected until the doors close at 10 p.m.

“Just grabbing everything we can find and hopefully something works,” said mother of the bride Sherrie Ying.

“We were a little aggressive,” admitted bridesmaid Imani Holman.

Designer, even couture dresses, regularly priced up to $10,000, were available for the bargain price of anywhere from $249 to $699. For many, it’s a deal too good to resist, if you can handle the competition.

“Who doesn’t want to save money? But it’s also fun. This is my sister-in-law and my mom, they both don’t live here, so it’s like a bonding thing too. I mean, who doesn’t want to steal a designer dress?” said another bride.

“This is it, yay!” exclaimed bride Helena Henley of East Strausburg, PA.

Prior to the doors opening on Broadway and 80th St., some of the brides had a strategy in mind. Most groups had team colors, team names and specific tasks for each member.

“My job is to barter. I’m finding new dresses,” said matron of honor Erin Fenton.

“Came in, grabbed armfuls, which was not too easy but we came to this corner, started trying on and in half an hour she found the one she wants,” said bridesmaid Shalazar Brooks of Mt. Olive, N.J.

“My plan is to have my mom hold up the signs, while my bridesmaids go and run in every direction possible, just to grab whatever they can,” one bride said.

What do you think of the “Running of the Brides?” Leave a comment below

Filene’s Basement has been hosting the iconic “Running of the Brides” since 1947.

One bridesmaid described her role before the doors opened: “To grab as many dresses as I can and throw them in the pile and go for more.”

Most brides forego the dressing rooms, opting to wear a swimsuit or sports bra and just strip down anywhere, trying on any and every dress they can get their hands on.

“I have leggings on under my jeans, and a strapless bra,” said another bride. “I can strip it all off.”

The bargains were incredible but most brides said they came for the experience as much as anything else.

“For me it started out as the bargain. I’m a med student and definitely can’t afford an expensive dress. And then it turned into an experience because you got to get your friends involved,” said May Elansary of New Haven, CT.

Though while your options may be a bit more limited, store managers said there will be plenty of dresses left for those who didn’t want to rush the doors.

Comments (16)
  1. DR RUTH SAYS... says:

    can you imagine if they were selling a good well made vibrator that can run for a year on 2 batteries, and whip pancake batter, taz rapists,glow in the dark ,and of course tickle you fancy..think how many more crazy females would appear..ha haha

  2. DanTe says:

    Freaking loony psycho broads

  3. pbrstreetgang says:

    it was so very obvious that many of the women were not brides , but boutique owners just there to get cheap product for resale.

  4. nathan says:

    Getting married always seems like a great idea at the time. You’ll be sorry – bank on it.

  5. Leslie says:

    To all the comments above….you should not generalize any group of people. I was there this morning and I am engaged and getting married in April 2011. My future husband and I have a tight budget (we do not believe in spending a excess amount of money on one day when it could go toward the down payment for our future home).

    I was able to find a bueatiful Vera Wang dress for only $350.00. That is smart shopping, not sad in anyway.

    1. beavis says:

      ha ha ha, you said wang

  6. PSS says:

    One of the worst experiences of my life and my daughter’s many years ago.



  8. nj says:

    ah you guys are all jelous because its not you , congrats to all the brides and congrats to all the ones that are not getting married yet.

    1. Sarah says:

      Please don’t mistake my pity for them as jealousy. If you don’t think it is just sad and pathetic to go buy a wedding dress when you aren’t even engaged, then I feel the same pity for you. Bless your heart.

  9. Sarah says:

    What always amazes me is that some of these women are not even engaged! Now if that isn’t a jinx on your future, I don’t know what is!

    1. ringo says:

      LOL … from the guy’s point of view, that could send me running for the hills. I do know some women will buy their dresses and they are not even dating anyone. The only thing more frightening is when a woman starts buying baby furniture and is not involved with a guy.

  10. BigEZ says:

    There cursed! Whoever buys one will be broke obese and divorced within 8.5 months!

      1. BigEZ says:

        Get a life!!
        What are you the English teacher??
        Jack ass

  11. DanTe says:

    Ooh, I should head over there today. I would love to add a wedding dress to my collection. Dressing in women’s clothes is such a liberating feeling!

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