RUTHERFORD, N.J. (CBSNewYork) — Some of us may be growing tired of the Charlie Sheen drama, but one New Jersey bakery sure isn’t.

The Sweet Avenue Bake Shop of Rutherford, N.J., introduced a new addition earlier this week, paying homage to the former ‘Two and a Half Men’ star.

“Charlie Sheen cupcakes are kind of obvious now that we look back on it,” said the store’s owner, Jake Vance. “It was my wife’s idea, originally. She’s the other owner.”

Sweet Avenue Bake Shop's colorful Charlie Sheen cupcake is blood orange with a mixed berry filling.

Vance and his wife, Danielle, have been working out of their Northern New Jersey location for almost four years now, where they offer a rotating selection of both mini and regular sized cupcakes.

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Their latest addition, The Charlie Sheen Tiger Blood Cupcake, is a blood orange flavor with mixed berry filling – and the store’s owners are quite pleased with the response.

“We’ve gone through hundreds of them,” said Vance. “About 20 percent of our business the past couple of days have been Charlie Sheen cupcakes.”

Vance said he likes to keep an eye on pop culture and other events his store can capitalize on. For the Academy Awards, for instance, the Sweet Ave Bake Shop whipped up a set of cupcakes for each of the ‘Best Picture’ nominees.

But none saw the winning success that their latest concoction has.

“It’s rare that there’s a perfect storm of crazy that really gets people’s attention,” said Vance, admitting he’s been slightly surprised by the consumer reaction.

“We knew it would be funny, but we thought people might get tired of it after day one,” he said. “But they’ve actually gotten more popular every day.”

Vance has a feeling that even when the spotlight is no longer on Sheen, people may still enjoy this wacky dessert.

“Even if the joke wears out, they’re still pretty good cupcakes.”

Sweet Avenue Bake Shop
153 Park Ave. Rutherford, NJ 07070
(201) 935-2253

Comments (22)
  1. FF says:

    Wow, that’s sad. You can tell their business must be failing if they’re doing this! HAH!

  2. Kelly says:

    Great idea. If I lived in New Jersey, I would buy one! I loved Charlie in Wall St, Hotshots, Major League, etc and I will always be a fan no matter what he’s going through in his personal life. We all have hard times that we have to overcome, and he is no different.

  3. molly says:

    Im with you fast eddie… lol

  4. LJ says:

    Great idea! I’d love to try one!

    The cupcake is satire and doesn’t require a lawsuit. If comedians can use celebrities’ images and sayings all the time to make a buck, why can’t a small business bakery? People sue each other too much in America anyway. All Americans do these days is sue each other.

  5. Bobby Fontaine says:

    Charlie Sheen and EminEm need to check this out if they plan on keeping up with Lady Gaga, it is NOT a spoof,, Lady Gaga says she is going to run for president, read it with your tigers eyes wide open, the 2012 presidential election is going to be all about Hollywood

  6. Martha says:

    If you can make a buck on Charlie Sheen cupcakes then keep it going,he would do the same if he cook BAKE!!!!

  7. HUGO says:

    How did they put his picture on a cupcake?

  8. fast eddie says:

    i athink they should be dusted with a line of powered sugar and come with a straw


    who cares????

  10. ssw says:

    One may say that he got his Just Deserts , perhaps no bun intended

  11. Rick Seconds says:

    It’s funny but I smell a lawsuit!

  12. eernal hope says:

    Be careful. You may be sued for copyright violations. Using his name, face and sayings may land you in court!!!

  13. Quasy says:

    Better put some hash in them cupcakes or he aint gonna like em.

  14. Fred says:

    Maybe it should be CokeCake.

  15. Felix says:

    Great job on the Cup cakes! I just hope Sheen doesnt try and sue …..

    1. eternalhope says:

      I agree 100%. Using his name, face and sayings without permission will land them in court. Imagine the lawyers are already drawing up papers to serve notice…and begin legal proceedings.

  16. Coley says:

    I had one of these on Tuesday. It was delicious!!! Highly recommended!

  17. Jimmy says:

    Wow, how imaginative.

  18. J Molitor says:

    The proof is in the pudding!
    Regardless of what Commenters may say, it was done to INCREASE SALES.

    If it DID that, you can’t argue with SUCCESS!
    Keep going!!!

  19. Puh-Lease says:

    Is that sprinkles on top or qualudes ?

  20. Antonella says:

    BEST cupcake shop!!

  21. pugphan says:

    charlie got what was due to him. smokersodysseycom

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