PISCATAWAY, N.J. (CBSNewYork/AP)New Jersey’s largest university is outsourcing the sale of its athletic tickets.

Rutgers University has joined in a partnership with Atlanta-based Aspire Group to handle sales and service responsibilities.

Athletic Director Tim Pernetti announced in a statement that the relationship will provide the school with a broader reach and enhance its ability to grow ticket revenues and attendance.

An Aspire Fan Relationship Management Center is set to open on campus on May 1.

Aspire currently handles sales for Georgia Institute of Technology and the University of Colorado.

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