Lonn Trost is the Yankees’ Chief Operating Officer and he joined Boomer & Craig this morning to talk about the “Inaugural New York Yankees/New Era Pinstripe Bowl Charity Golf Tournament,” which takes place today (5/9) at Forsgate Country Club in Monroe Township, NJ.  Proceeds will benefit the Boomer Esiason Foundation (BEF) among other worthy charities.

Craig of course was quick to bring-up Jeter’s front page garnering performance in Texas yesterday and he asked Lonn whether or not it was worthy of all the attention.  Trost muttered something about “the brand” and moved on – point taken…

LISTEN: Lonn Trost Joined Boomer & Carton (5/9)

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