NEW YORK (WCBS 880) – As summer approaches and more bicyclists get on the road, the city unveiled a series of bike safety ads that have people talking.

The new campaign called “Don’t Be A Jerk” was put out by the Department of Transportation as part of the city’s Bike Smart initiative.

One of the ads features celebrity chef Mario Batali, in his signature orange Crocs, demonstrating what not to do by riding the wrong way down a bike lane.

WCBS 880’s Marla Diamond reports: City Rolls Out New Bike Safety Ads

Nancy Gruskin made bike safety her mission after her husband Stuart was killed as he stepped off a curb by a delivery man riding the wrong way.

“I do think these campaigns help because it gets it into the minds of people who might not be thinking about it otherwise,” she told WCBS 880’s Marla Diamond. “You need these campaigns coupled with safety and enforcement.”

Along with the ads and increased enforcement, the city is asking cyclists to take responsibility with a bike smart pledge.

What do you think of the new campaign? Tell us in our comments section…

Comments (4)
  1. Nick says:

    These whacko cyclists should be made to have insurance just like autos. And when they disobey traffic laws, ticket them.

  2. NYCEmployee says:

    cyclists should have the same rules as a car, they need to stop at traffic light. they are crazy, sometime they just wanna go heaven early.

    NYPD should issue ticket for biker dont stop at red lights.

  3. ZagYee says:

    With all the crazy drivers in NYC there is NO way I would ride a bike on the streets lol.

  4. NY driver says:

    Yeah, let’s see if anyone actually pays attention to these! How about the cyclists who cross over from right to left in front of you, or when you can’t make a right turn without worrying someone’s going to crash into you from the bike lane?

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