NEW YORK (WCBS 880) – As summer approaches and more bicyclists get on the road, the city unveiled a series of bike safety ads that have people talking.
The new campaign called “Don’t Be A Jerk” was put out by the Department of Transportation as part of the city’s Bike Smart initiative.READ MORE: Police Seek Burglary Suspect Who Poses As A Repairman
One of the ads features celebrity chef Mario Batali, in his signature orange Crocs, demonstrating what not to do by riding the wrong way down a bike lane.
WCBS 880’s Marla Diamond reports: City Rolls Out New Bike Safety AdsREAD MORE: Police ID David Robinson As Suspect In Attempted Subway Robbery That Led To Than Than Htwe's Death
“I do think these campaigns help because it gets it into the minds of people who might not be thinking about it otherwise,” she told WCBS 880’s Marla Diamond. “You need these campaigns coupled with safety and enforcement.”
Along with the ads and increased enforcement, the city is asking cyclists to take responsibility with a bike smart pledge.MORE NEWS: Sarah Feinberg Leaving Post As Interim NYC Transit President
What do you think of the new campaign? Tell us in our comments section…