NEW YORK (CBSNewYork) – Just days after Luke’s Lobster debuted their truck selling their wildly popular lobster rolls, the competition has come clawing for some street action as well.

“It’s really big, it’s huge, and we’re going to go to all five boroughs as soon as we possibly can,” said Kimberley Trask, who also goes by the nickname “Lobsterette.”

The truck launched on Thursday and is known as “Big Red.” It offers two different varieties of lobster roll: Connecticut or Maine. The Connecticut-style roll is served with hot lobster that’s poached in butter. The Maine-style roll is served chilled with a homemade lemon mayonnaise. Either preparation costs $16. For $2 more, you can get chips and a drink as well.

“We were on Park Avenue between 25th-26th and had a huge response on Twitter,” Trask said.

“Today Jacques Torres showed up on Hudson Street,” where they sold out. “When the man gives you chocolate, you’re elated.”

Big Red hit the streets just days after competitor Luke’s Lobster rolled out their own truck. They reportedly sold out just two and a half hours after their Midtown debut on May 8. The timing, Trask says, seems coincidental.

“We’ve been talking about this for a while. [Red Hook Lobster Pound owners] Susan Povich and her husband Ralph have had this in the works forever. This has been going on for months,” Trask said. “I think it’s just coincidence and you know what, New York is a big enough place.”

It’s the customers though who will be caught in the dueling trucks’ pincers.

“People will make up their own minds and see who they like better. There’s no hater in the game,” Trask said. “I’m not going to ever, ever say bad things about Luke’s. We wish them nothing but the best.”

“I believe in Big Red,” she added.

RELATED: Best Lobster Rolls In NYC | Best Food Trucks In NYC

Comments (9)
  1. Marty says:

    can’t wait to try them!

  2. WINDY says:


    Caught you on Park Avenue. Love the lobster roll. Better then cooking.Dinner next time around for the whole family and friends.

    Question do you cater parties.

  3. Morgan says:

    Why the excitement?

    You can buy whole lobsters in lower Manhattan’s Chinatown for only about $8.50 per pound. So that’s about $10 for an entire lobster. Put in a large pot with some water or beer, and presto you have an entire lobster to eat and enjoy in under 10 minutes and for much less money than just a couple of pieces of lobster mixed with whatever. I have been getting lobsters regularly in Chinatown for many years.

  4. rosari castro says:

    we just want to know, where we can find the truck, we live in manhattan,.

  5. MaineGuy says:

    Great…now we can eat lobster salad on a bun on the streets of Manhattan. Sigh, I’ll pass…

  6. karen says:

    good luck to both of them. but as new englander relocated to ny because of family illness, i’ll confine my lobster rolls to the occasional trips to cape cod or maine.

  7. Gregory says:

    Pricey but good, either one. Sure would like to see a franchise operation in McDonald’s, Wendy’s, Burger King; that way I could eat two, or more for the same price.

  8. liv says:

    That’s crazy expensive! In these times when most of us are feeling financial hardship, I can hardly see them doing well. If I’m going to spend that on lunch, I want to sit down be served and an alcoholic drink better come with it. They’ll do well in midtown. Tourists don’t know any better.

  9. Shuug Mason says:


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