NEW YORK (1010 WINS) — An aggressive New York City anti-obesity ad campaign is raising some eyebrows and courting controversy.

You may have seen the Health Department poster featuring an amputated man who — as suggested by the ad — lost a leg to diabetes. The poster reads “Portions have grown so has type 2 diabetes, which can lead to amputations.”

It turns out, however, he lost that leg to Photoshop.

1010 WINS’ Carol D’Auria Gets Reaction From New Yorkers

The issue came to light following a story in the New York Times that reported the man, whose face is obscured in the ad, is actually a model who posed for a stock photo.

Carol D’Auria of 1010 WINS spoke with some city residents who had differing opinions on the ad campaign.

“Oh it’s absolutely deceptive,” a woman named “Laura,” who works for the city, told D’Auria.

Antonio Kirk had a different perspective on the topic.

“If it was me, I wouldn’t want nobody to take a picture of me with an amputated leg. I mean it’s deceiving, but it’s understandable,” he said.

The Health Department certainly isn’t apologizing for the decision to use the photo.

In fact, spokesperson John Kelly released a statement saying: “Sometimes we use individuals who are suffering from the particular disease, other times we have to use actors. We might stop using actors in our ads if the food industry stops using actors in theirs.”

What do you make of the obesity ad controversy?  Share your thoughts below…

Comments (7)
  1. Jack Waggoner says:

    Next think you know they’re going to tell me that the McCann twins on the Consumer Cellular commercial are just one guy.

    Oh wait..

  2. Steve Davis says:

    Well Joihn Kelly, thanks for your asinine comment. I am using it in my design class to show how unethical people try and justify fraudlent images. You should be fired.

    1. Connie says:

      Agreed.It is not helping the cause to damage your trust with the public. And the excuse that they’re just stooping to the level of the beverage industry is immature, ineffective, and a disgrace to the public health profession. Seeing as this isn’t the first misleading ad they’ve come out with, it’s probably the Commissioner that needs to be fired, not just the marketing department.

  3. adam j. mack says:

    ”They need to make healther choices not only in new york other places.”

  4. Nick says:

    Only in America would people be complaining about getting more food for the money. Maybe that’s why the libs wants to start taxing food. It just wouldn’t do for people to eat. They’re in much better health when starving.

    1. doc in NJ says:

      spend a day with me treating retinal hemorrhages (blood in back of the eye) that could have easily been prevented by a more reasonable diet and exercise, and you’ll realize how non-sequitor your statements actually are.

      Diabetes kills plain and simple. The amputations and eye problems are the road leading up to a certain early death if habits are not changed. If this shocking ad helps just one person, it was worth it.

  5. jerseyjoey says:

    If the Government is a liar the banks big liars , retail America hidious liars and insurance companies along with advertizements the holly grail of liars why not follow suit, its the American way TO BE BIG FAT LIARS after all they had a great mentor, Washington DC. Now we have the new liar on the block the Digital liar.

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