NEW YORK (CBSNewYork) — World meet Blue Ivy Carter.

Proud parents Beyonce and Jay-Z posted photos of their baby girl on their Tumblr earlier Friday.

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PHOTO GALLERY: Meet Baby Blue Ivy Carter

The page features five pictures of baby Blue, including ones where the rap and pop stars are hold their child.

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“We welcome you to share in our joy. Thank you for respecting our privacy during this beautiful time in our lives,” said a hand-written note on the page from “The Carter Family.”

Blue Ivy Carter was born Jan. 7, 2012, in New York City.

The proud parents have already taken the step to file an application with the U.S. Patent and Trademark office to prevent other Blue Ivy babies and products, leading to speculation that they might try to market a baby line, reported.

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