NEW YORK (CBSNewYork) — A vodka company known for its controversial advertising has removed a Bronx billboard after community outcry.

The company making “Wodka” vodka drew the ire of residents and Community Board 2, who complained about the billboard reading “Escort Quality, Hooker Pricing.” The ad is meant to convey the company’s message of a premium product at a discount price.

READ MORE: New York City Taxi Drivers Begin Hunger Strike, Say Mayor De Blasio's Debt Relief Bailout Is Not Enough

The ad, which appeared over the Bruckner Expressway was taken down Wednesday morning. The same billboard can still be seen along the West Side Highway in Harlem. It is not clear if that ad will come down also.

“Wodka” is the same company which drew heavy criticism last November for a similar ad that read “Christmas Quality, Hanukkah Pricing.”

READ MORE: NYPD: Employee Stabbed To Death At East Harlem Deli

In that instance, the Anti-Defamation League called the ad “crude and offensive,” and said it reinforced “anti-Semitic stereotypes.”

That billboard was eventually removed after the condemnation from the ADL.

MORE NEWS: 1 Dead, 2 Injured After Police Pursuit Ends In Crash In Holtsville

Share your thoughts in the comments section below…