ROSELLE, N.J. (CBSNewYork) – Slow down, Roselle Park.

That’s the message Police Chief Paul Morrison is trying to send to folks driving through the borough.

“I want people to realize what can happen when someone runs a red light,” Morrison said.

To that end, he has released a dramatic video of a crash caught by red light safety cameras. The videos show a significant accident that took place at Locust Street and Westfield Avenue at 5:30 a.m. on June 29th.

Despite the violence of the crash, the driver of the vehicle which flipped over was treated for minor injuries. Chrstian Irala, 29, was charged with DWI. Police estimate he was going between 55-62 mph when the crash occurred.

The other driver was unhurt.

American Traffic Solutions, the company behind the red light cameras, said that since Roselle Park implemented the camera program in May 2011, red light running at that particular intersection has dropped by 47 percent.

“By showing this video, we hope people will realize running red lights can have tragic consequences,” Morrison said. “Our camera program is reducing the number of red light running violations, but we still need to reach more people. It’s a matter of life and death to stop on red.”

What do you make of the video? Are red light cameras a good idea? Sound off in the comments section.