Outrunning Hunger: Hometown Heroes Race To Feed Area Youth

NEW YORK (CBSNewYork) -- It's not east making ends meet nowadays. Some Americans are even having a hard time feeding their kids - and some familiar faces are getting involved in the fight against hunger.

Now, a star-studded initiative called "Run 10 Feed 10" is taking a bite out of hunger in America, one mile at a time.

Senior fitness editor for Women's Health magazine Jen Ator visited The Couch to give us the story.

"Run 10 Feed 10" is a 10k race series taking place in 11 cities across the country, aimed at wiping out domestic hunger. Kicking off in New York on Sept. 23, the event will also take place in places like Dallas, Chicago, Boston and Los Angeles.

As soon as participants sign up, their registration fee is used to feed 10 children in that particular city.

"As soon as you sign up you're feeding 10 kids in that community in which you're racing," said Ator.

Celebrities like Elizabeth Banks, Kristen Bell and Joel McHale have come out to show support for the race.

"It was a great collaboration between Women's Health and the FEED Foundation, which is partnered and co-founded by Lauren Bush Lauren," said Ator. "Our network and her network were able to work together."

For more details and information on signing up, check out Ator's full interview below. You can also find more information at Run10Feed10.com.