NEW YORK (CBSNewYork) — Move over, Eli Manning. Step aside, Mark Sanchez.

Heck, not even Tim Tebow can compete with this.

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Thanks to a massive advertisement for UGG apparel across from Penn Station and Madison Square Garden, Tom Brady is now literally the biggest quarterback in New York.

Though the 225-foot tall painting has been generating buzz since its recent completion, UGG president Connie Rishwain insisted there was no “shock value” intended.

“We’re doing it because New York is our biggest market,” Rishwain told ESPN.

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And if seeing Brady’s likeness during your daily commute isn’t enough, a time-lapse video has been uploaded to YouTube.

Enjoy — or don’t:

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What were your first thoughts when you saw the giant Brady? Be heard in the comments below!