NEW YORK (CBSNewYork) — The sidewalks in Times Square are relatively quiet during the dog days of winter, but things should heat up next year when the Super Bowl comes to town.

Business and tourism groups hope to benefit from an expected massive increase in street traffic. The spectacle will include closing Broadway from 34th to 44th street for a free football fan festival. The roads will be closed to traffic during the hours when “Super Bowl Boulevard” is active from Jan. 29 through Feb. 1.

READ MORE: Suspect's Parents Charged After Deadly Shooting At Michigan High School

“This place will be packed and there will be this buzz in the air,” said Tim Tompkins, the president of the Times Square Alliance.

Tomkins told WCBS 880’s Peter Haskell that the group is still devising plans to capitalize on the hundreds of thousands of expected visitors.

READ MORE: Columbia University Student Davide Giri Stabbed To Death Near Morningside Park; Suspected Gang Member In Custody, Sources Say

Mike Hopper of the city’s Tourism Agency said he hopes visitors will come to New York with their eye on spending, translating into hundreds of millions of dollar for the city’s economy.

New Jersey’s MetLife Stadium will be the first “cold-weather” stadium to host the Super Bowl on February 2, 2014.

The AFC Champion Baltimore Raven’s will square off against the NFC Champion San Francisco 49ers in Super Bowl XLVII this Sunday in New Orleans. 

MORE NEWS: FDNY Probationary Firefighter Vincent Malveaux Dies After Medical Episode During Training Exercise

Are you excited about having Super Bowl fanfare in NYC next year? Let us know in the comment section below…