NEW YORK (WLNY) — Hurricane Sandy devastated parts of our area — and many of those hit hard had little to lose in the first place.

Now some high schools affected by the storm are being given the chance to compete for a dream prom.

Jennifer Hyman, CEO and co-founder of Rent The Runway, a leading online destination for designer dress and accessory rentals visited The Couch to tell us about it.

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“We’re going to blow it out for this prom,” she said. “There’s going to be a celebrity DJ, we are donating all of the designer dresses and accessories to women, we’re having Lancome come in and do everyone’s make-up, DryBar is going to do everyone’s hair, Men’s Warehouse is donating tuxedos to all the guys.”

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Hyman said she owes her company’s growth to New York City, and this seemed like a natural way to give back.

What’s more, she said, Rent The Runway also experienced devastation around Sandy, and the contest is an organic way to bring what the business does the best into the community.

“From soup to nuts, we’re trying to create these Cinderella moments,” Hyman said.

Through March 15, high schools will have the opportunity to submit their school for the ultimate prom experience. On March 25th, three finalists will be chosen by Rent the Runway’s “Prom Committee.”

The committee comprised of the company’s co-founders – CEO Jennifer Hyman and President Jennifer Fleiss, Rent the Runway’s Fashion Director Lucy Sykes Rellie, Teen Vogue‘s editor-in-chief Amy Astley and  and host of the reality TV series, My Fair Wedding, David Tutera.

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