NEW YORK (WLNY) — Call it capitalism with a conscience.

Tyler Gage and Dan MacCombie, now both 27, hatched a plan while at Brown University to carve out a piece of the $6.5 billion tea industry.

The project would not only make them money — but would help thousands of indigenous farmers in the Amazon.

Runa, the Brooklyn-based beverage company, makes tea — and now a new energy drink –out of guayusa, an ancient Amazonian plant with as much caffeine as coffee and twice the antioxidants of green tea.