NEW YORK (CBSNewYork) – New York State has launched a new campaign to try to sell the LGBT community on visiting and spending tourism dollars.
The iconic I Love NY logo has gotten a makeover in the form of a rainbow colored heart for the new tourism marketing aimed at the LGBT community.
Gov. Andrew Cuomo announced the official launch of a new “I Love NY LGBT” website on Saturday. Some marchers in Sunday’s gay pride parade in New York City will be wearing rainbow-hearted I Love NY shirts.