NEW YORK (CBSNewYork) – New York City has unveiled a wave of ads aimed at improving the self-esteem of girls.
As WCBS 880’s Marla Diamond reported, there are no models in these ads, but rather young girls from across the city.READ MORE: Inside Look At 9 DeKalb Avenue, Brooklyn's Tallest Skyscraper
“The city is trying to send a message that girls are valued for who they are,” said Samantha Levine, Mayor Michael Bloomberg’s deputy press secretary and director of the NYC Girls Project. “You see eating disorders, you see obesity, you see alcohol use, you see early sexual activity and teen pregnancy. All of these have been associated with poor body image and poor self-esteem.”