Report: Only About 8 Percent Of Sales From NFL's Pink Merchandise Go To ACS

NEW YORK (CBSNewYork) -- The National Football League does a great deal to promote breast cancer awareness with its "A Crucial Catch" campaign.

Throughout the season, players have worn pink wristbands and pink cleats. Pink coins have been used at the start of games. Stadiums have painted such things as goal-post paddings and kicking tees pink, while cheerleaders have used pink pompoms.

Referees have even used pink penalty flags.

But according to Business Insider, only about eight percent of pink NFL merchandise sales go to cancer research.

How does it break down?

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The website reported that 50 percent of sales go to the retailer who sold the products, 37.5 percent go to the manufacturer and 8.01 percent go to the American Cancer Society.

3.24 percent of sales go to the administration of the American Cancer Society and, lastly, 1.25 percent go to the league.

The NFL "takes a 25 percent royalty from the wholesale price (1/2 retail), donates 90 percent of royalty to American Cancer Society," according to ESPN's Darren Rovell.

The majority of the NFL's pink merchandise is sold at NFL stadiums, on NFL.com and on team websites, according to Business Insider.

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