NEW YORK (WLNY) — October marks the eighth annual Bullying Prevention Month and many professional athletes are lending their voices to the anti-bullying movement.

Former NFL player Sean James produced a PSA on the campaign, called ‘Be In The Know About Bullying.’

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He joined us on The Couch to tell us about the initiative.

As James said, the curriculum is a way to teach children how to act toward each other and be leaders.

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“We focus so much on data and test scores. The reality is, something that organically, naturally would happen — in the sense of kids being able to interact, kids understanding what kindness is, having the real life skills of having what it takes to be good people — is gone,” James said. “My program…gives this back to children. [It] gives them to skill set to be kind people.”

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