NEW YORK (CBSNewYork/AP) — Fifty years ago Sunday, the Beatles made their first appearance on “The Ed Sullivan Show,” and officially kicked off Beatlemania on this side of the pond.
Feb. 9, 1964 became one of the most memorable moments in TV history.
In front of 700 screeching fans in the audience and 73 million television viewers, the Beatles opened with “All My Loving” at the Ed Sullivan Theater.
To mark the anniversary, the studio, which now houses the “Late Show With David Letterman,” unveiled a special marquee duplicating the one displayed at the Ed Sullivan Theater on the night the Beatles first performed.
The marquee has the exact same wording that was posted for “The Ed Sullivan Show” on Feb. 9, 1964 and will be on display through the weekend.
Meanwhile, a large piece of stage backdrop autographed by the Beatles during that historic performance is headed to auction, where it could draw $800,000 to $1 million.