ENGLEWOOD CLIFFS, N.J. (CBSNewYork) — Women from New Jersey say they won’t be blemished by a controversial ad campaign.
They were angered by proposed ‘Dove’ billboards that read “Dear New Jersey, when people call you the armpit of America, take it as a compliment.”READ MORE: Times Square Shooting: Intense Manhunt Continues; Sources Say Shooter Known To Police For Illegal Vending In Area
Dove eventually pulled the ad before the billboards went up because of negative publicity.
Unilever, the brand’s parent company, said the billboard featuring the well-known dig at the Garden State will not run this summer after all.
The news of the billboard sparked complaints after the New York Times published a story about it in February. The article included an image of the billboard, which featured a woman in a white tank top raising an arm behind her head to expose an armpit.READ MORE: Mother's Day Bliss: Moms Enjoy A Day Of Pampering, Family And Fine Foods At Various NYC Restaurants
The company said it will instead donate the space on the billboard to a charity. A representative for Unilever said the company would work with its foundation to identify a charity.
Several women’s groups are starting a viral campaign to respond to the ad anyway.
“We’re not a punchline. We’re caregivers, providers, workers. We’re movers, shakers,” the response said.
The company that owns Dove has its North American headquarters in Englewood Cliffs.MORE NEWS: Cyberattack Prompts Major Pipeline Operator To Halt Operations; What Will It Potentially Mean For Gas Prices?
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